If some promotional material includes text rather than image, black and white copies are the better solution as this way you will be able to save a lot of money. Black and white copies are a good choice if you are looking to present simple designs. To make them more attractive and appealing to the eye, include big and bold letters for words that you want to make sure are seen from the distance. For example, if promoting a sale, make sure that the word "sale" is written in big bold letters.
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