So make power words stand out. Enlarge them compared to the other words, boldface them, italicize them, underline them, change their color, make them glitter, use shadows, use 3-D effects, even place arrows pointing to specific power words - do anything within the range of brochures for readers to notice them.When readers can't find a reason in the long lines of text to continue reading the text, then give them reasons through power words: once they see the power words, they will try to seek in the text the significance of the power words to them.
Article at Brochures
Quality content is everything. Find brochure templates that are related to your content. Then back your chosen templates with finely written content. Remember that the template is only the exterior, used to get others to read the content. But readers really want information more than decorative visuals (visuals that explain are considered as information). Placing tons of visuals without focusing on the content can make readers think that the brochure has betrayed them.
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Orignal From: Important Points to Remember in Brochure Printing
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