The Best Brochure Printing Online

Shorter than a booklet, longer than a flyer, brochures deliver a lot information fast without being overwhelming. It should, in the vital moment between a potential customer picking one up and the point when they encounter a convenient trash can, catch their attention and hold it long enough for them to read what you have to say.

The key to achieving this lies in superb brochure printing and design.

Designing the Best Possible Brochure

The first thing you should decide on is the text of your brochure. It should clearly and briefly state who you are, what you're offering, when you're offering it, and where they can go to find you. As important as detail is, avoid writing long paragraphs – no-one in a hurry will bother to read those through. Stick to lists: bullets and numbers are your friends here.

When it comes to graphics and pictures, consider what will best captivate your target market. But whether you cater to businessmen or teenagers it is vitally important that you do not overdo it. Brochures in which every bit of available space is jammed with pictures and graphics tend not to get read: the overall effect is too messy and busy to bear looking at for very long. So keep things simple, and only use graphics that will highlight your message, not distract from it.

Also, since brochure printing will involve folding the paper at some point, it is a good idea to design them based on a template (preferably one from your printer of choice, but more on that later). These templates are not things that you just have to fill up with text, so they won't hamper customization: some are just empty rectangles that demarcate the space you can print on. Simply building a design around a paper size's measurements divided into thirds will not cut it, you see, and may lead to folding errors that will either incur extra charges or set printing back a couple of days.

Finding the Right Printer

Having designed your brochure, you'll want to take it to a great printer who will do quality work without charging an arm and a leg for it. If you're working on a budget, you may want to go with an online printing company as these can offer cheaper prices than printers who have to maintain actual commercial premises.

Hot Print USA is a printing company that proves that cheap brochure printing doesn't have to compromise quality in the least. These printers have been in the business since 2006, and they have loads of glowing customer reviews to speak for their excellent service. Expect to pay something in the range of $80 to $150 for a minimum order of 500 8.5"x11" brochures (this is a very popular size option) printed in full color. They ship out from three states – California, Texas, and Kentucky – and shipping charges will vary based on your location, though you will get your brochures within 4 to 6 days of placing the order.

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